DesignByChaz

DesignByChaz is my own product brand, which I started in November 2024 while I was still working at Mertra. It grew out of Air Max Plus culture and now covers twenty Tuned Deck designs, Tuned Minis fingerboards, the Sneaker Brix building sets, the Tuned Basketball and the Lamp Man figure lamp.

I design every product, develop it with my manufacturers, handle the packaging and shoot the campaigns, then sell it directly through Shopify. Everything has been self-funded, with repeat drops across five product lines in under two years, and the Tuned Deck went on to become the centre of a paid campaign with Foot Locker EU and Nike.

• RoleFounder, designer and creative director
• SinceNovember 2024
• ProductsDecks, Minis, Brix, Basketball, Lamp Man
• Sold atdesignbychaz.com