Services

For brands Garments Collections Campaigns Objects Independent / London / Working with factories worldwide

I work with brands on the product itself, from the first sketch through to the finished piece coming out of the factory. Most of my work is garments, but I also design the objects that sit around a brand, like decks, lamps, building sets and packaging.

I work directly, without an agency in between, so you get a designer who has drawn the flats, written the tech packs and signed off the bulk. I was a designer and then Head Designer at Mertra, I run my own product brand, DesignByChaz, and I've done paid campaign work for Foot Locker EU and Nike.

Details

BasedLondon
Working withFactories worldwide, from the UK to China
Designing since2021
Enquirieschaz@designbychaz.com

Product and Garment Design

This is the core of what I do. I take a single piece or an entire category from the brief through to a tech pack your factory can build from, covering outerwear, tracksuits, denim, knitwear, jersey, accessories and bags.

Concept and research
Sketches and colour-ups
Technical flats, front, back and side
Fabric, trim and construction callouts
Full tech pack with measurements and grading
Sample comments and fit rounds
Bulk approval

Works well for streetwear and sportswear brands, footwear and retail partners moving into apparel, and any brand without a garment designer in house.

See the Technical Capsule

Example / Technical Capsule, 2026 / Garment archive shown privately to clients

Collection Design

Collection design is about the range rather than the piece. I plan the hero pieces and the basics that pay for them, hold everything in one colour story, and draw and pack every style so the whole drop lands together.

Range plan and tiering
Colour story and fabric direction
Sets and cross-category matching
Line sheets
Tech packs for every style
Sampling schedule and factory liaison

Suited to brands planning a seasonal drop, a capsule collaboration or their first apparel range.

Request the garment archive

Example / Technical Capsule / Full range work shown privately to clients

Creative Direction

Creative direction for product campaigns. I develop the concept, handle casting, styling and locations, direct the shoot and see the edit through to delivery, working with photographers and videographers I trust.

Campaign concept and treatment
Casting and styling
Locations and shoot direction
Working with photographers and videographers
Stills and reels, edited and delivered
Product placed in culture: skate, football, sneakers

For footwear and retail brands, product launches and collaborations that need a story built around the object.

See the Foot Locker EU work

Examples / Chaz x Foot Locker EU x Nike / World Cup 2026

Products Beyond Clothing

I also design the objects and hard goods that carry a brand off the body, and I develop them the same way I do garments, from sketch through sourcing and manufacturing to the packaging they arrive in.

Skate decks and fingerboards
Figures, lamps and homeware
Building sets and collectables
Balls and sporting goods
Packaging and unboxing
Sourcing and factory management

For brands that want to drop more than apparel, whether that's a collaboration or a limited object for a launch or an event.

See DesignByChaz

Example / DesignByChaz, 2024 to now / Every product designed, sourced, manufactured and sold by me

How a project runs

Brief

We start with a conversation about what you need, who it's for and when you need it by, and I come back with a scope and a fixed quote.

Concept

I research, sketch and colour up a few directions, and we settle on one together before anything technical gets drawn.

Development

I draw the technical flats and callouts and build the tech pack, so your factory, or one from my network, has everything it needs to sample.

Production

I comment on samples, run the fit rounds and approve bulk, so what ships is what we drew.

If you have a product, a range or a campaign in mind, I'd like to hear about it.

Start a project Email instead