Foot Locker EU x Nike

For the 2026 World Cup, Foot Locker EU brought me in to creative direct their Air Max Plus campaign. We shot two reels and a set of stills across three pairs, one each for England, France and the Netherlands, with the national jerseys styled as supporting product.

I worked alongside photographer Cashmerre on the shoot, and the campaign ran across Foot Locker EU's channels through June and July 2026.

• RoleCreative direction
• ClientFoot Locker EU x Nike
• Year2026
• PhotographyCashmerre